Cipherem RIFT
Cipherem RIFT
Cipherem RIFT
Cipherem RIFT
I was in charge of leading all design efforts of Cipherem RIFT, a social media platform and NFT marketplace.
I was in charge of leading all design efforts of Cipherem RIFT, a social media platform and NFT marketplace.
I was in charge of leading all design efforts of Cipherem RIFT, a social media platform and NFT marketplace.
I was in charge of leading all design efforts of Cipherem RIFT, a social media platform and NFT marketplace.
Duration
Duration
Duration
Duration
Feb 2024 – Jul 2024
Feb 2024 – Jul 2024
Feb 2024 – Jul 2024
2/2024 – 7/2024
Role
Role
Role
Role
Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
Contribution
Contribution
Contribution
Contribution
UX Design, Visual Design
UX Design, Visual Design
UX Design, Visual Design
UX Design, Visual Design
Team
Team
Team
Team
Product Designer, Founder, Project Manager, Visual Designer, Engineers
Product Designer, Founder, Project Manager, Visual Designer, Engineers
Product Designer, Founder, Project Manager, Visual Designer, Engineers
Product Designer, Founder, Project Manager, Visual Designer, Engineers
The Challenge
The Challenge
The Challenge
The Challenge
The client initially envisioned RIFT as a comprehensive social platform that includes social communities, an NFT marketplace, shoppertainment, social stories, and live streaming. However, to ensure a successful launch and sustainable development, we agreed to prioritize social communities, an NFT marketplace, and basic shoppertainment features in the initial iteration. This focused approach allowed us to create a robust foundation for the platform while reserving resources for future expansions.
The client initially envisioned RIFT as a comprehensive social platform that includes social communities, an NFT marketplace, shoppertainment, social stories, and live streaming. However, to ensure a successful launch and sustainable development, we agreed to prioritize social communities, an NFT marketplace, and basic shoppertainment features in the initial iteration. This focused approach allowed us to create a robust foundation for the platform while reserving resources for future expansions.
The client initially envisioned RIFT as a comprehensive social platform that includes social communities, an NFT marketplace, shoppertainment, social stories, and live streaming. However, to ensure a successful launch and sustainable development, we agreed to prioritize social communities, an NFT marketplace, and basic shoppertainment features in the initial iteration. This focused approach allowed us to create a robust foundation for the platform while reserving resources for future expansions.
The client initially envisioned RIFT as a comprehensive social platform that includes social communities, an NFT marketplace, shoppertainment, social stories, and live streaming. However, to ensure a successful launch and sustainable development, we agreed to prioritize social communities, an NFT marketplace, and basic shoppertainment features in the initial iteration. This focused approach allowed us to create a robust foundation for the platform while reserving resources for future expansions.
Project Goals
Project Goals
Project Goals
Project Goals
Create a multi-faceted social network platform on the Cipherem blockchain
Prioritize user experience and engagement by focusing on core features in the initial iteration
Attract investors and secure venture capital funding
Create a multi-faceted social network platform on the Cipherem blockchain
Prioritize user experience and engagement by focusing on core features in the initial iteration
Attract investors and secure venture capital funding
Create a multi-faceted social network platform on the Cipherem blockchain
Prioritize user experience and engagement by focusing on core features in the initial iteration
Attract investors and secure venture capital funding
Create a multi-faceted social network platform on the Cipherem blockchain
Prioritize user experience and engagement by focusing on core features in the initial iteration
Attract investors and secure venture capital funding
Design Process
Design Process
Design Process
Design Process
Competitive Landscape
Competitive Landscape
Competitive Landscape
Competitive Landscape
To gain insights into best practices and identify potential pitfalls, I looked at existing social media platforms like Reddit, Facebook, X, and Threads, as well as Web3 counterparts like DSCVR and Torum. I also checked popular NFT marketplaces such as Lifty Gaming, WEMIX PLAY, and Rarible, and traditional marketplaces like eBay, Facebook Marketplace, and OfferUp to understand the nuances of product listings, search functionalities, and user interactions.
To gain insights into best practices and identify potential pitfalls, I looked at existing social media platforms like Reddit, Facebook, X, and Threads, as well as Web3 counterparts like DSCVR and Torum. I also checked popular NFT marketplaces such as Lifty Gaming, WEMIX PLAY, and Rarible, and traditional marketplaces like eBay, Facebook Marketplace, and OfferUp to understand the nuances of product listings, search functionalities, and user interactions.
To gain insights into best practices and identify potential pitfalls, I looked at existing social media platforms like Reddit, Facebook, X, and Threads, as well as Web3 counterparts like DSCVR and Torum. I also checked popular NFT marketplaces such as Lifty Gaming, WEMIX PLAY, and Rarible, and traditional marketplaces like eBay, Facebook Marketplace, and OfferUp to understand the nuances of product listings, search functionalities, and user interactions.
To gain insights into best practices and identify potential pitfalls, I looked at existing social media platforms like Reddit, Facebook, X, and Threads, as well as Web3 counterparts like DSCVR and Torum. I also checked popular NFT marketplaces such as Lifty Gaming, WEMIX PLAY, and Rarible, and traditional marketplaces like eBay, Facebook Marketplace, and OfferUp to understand the nuances of product listings, search functionalities, and user interactions.
Prototyping
Prototyping
Prototyping
Prototyping
I designed wireframes and presented them to the client for feedback, ensuring alignment with project goals and user expectations. High-fidelity prototypes were subsequently created to provide a more concrete visualization of the platform's design and functionality.
I designed wireframes and presented them to the client for feedback, ensuring alignment with project goals and user expectations. High-fidelity prototypes were subsequently created to provide a more concrete visualization of the platform's design and functionality.
I designed wireframes and presented them to the client for feedback, ensuring alignment with project goals and user expectations. High-fidelity prototypes were subsequently created to provide a more concrete visualization of the platform's design and functionality.
I designed wireframes and presented them to the client for feedback, ensuring alignment with project goals and user expectations. High-fidelity prototypes were subsequently created to provide a more concrete visualization of the platform's design and functionality.
Design System
Design System
Design System
Design System
To increase design cohesion, I developed a design system to be used across Cipherem products. This system streamlined workflows by introducing reusable components, color styles, and text styles, improving efficiency and consistency across the Cipherem ecosystem.
To increase design cohesion, I developed a design system to be used across Cipherem products. This system streamlined workflows by introducing reusable components, color styles, and text styles, improving efficiency and consistency across the Cipherem ecosystem.
To increase design cohesion, I developed a design system to be used across Cipherem products. This system streamlined workflows by introducing reusable components, color styles, and text styles, improving efficiency and consistency across the Cipherem ecosystem.
To increase design cohesion, I developed a design system to be used across Cipherem products. This system streamlined workflows by introducing reusable components, color styles, and text styles, improving efficiency and consistency across the Cipherem ecosystem.
Social Communities
Social Communities
Social Communities
Social Communities
Inspired by Reddit's open and user-friendly approach, RIFT's social communities were designed to foster engagement and discussion. Users could create and join groups on various topics, participate in threads, and interact through comments and votes. A personalized recommendation system suggested groups based on user interests and past activity.
Inspired by Reddit's open and user-friendly approach, RIFT's social communities were designed to foster engagement and discussion. Users could create and join groups on various topics, participate in threads, and interact through comments and votes. A personalized recommendation system suggested groups based on user interests and past activity.
Inspired by Reddit's open and user-friendly approach, RIFT's social communities were designed to foster engagement and discussion. Users could create and join groups on various topics, participate in threads, and interact through comments and votes. A personalized recommendation system suggested groups based on user interests and past activity.
Inspired by Reddit's open and user-friendly approach, RIFT's social communities were designed to foster engagement and discussion. Users could create and join groups on various topics, participate in threads, and interact through comments and votes. A personalized recommendation system suggested groups based on user interests and past activity.
Explore Page
Explore Page
Explore Page
Explore Page
The explore page served as a personalized content hub, showcasing trending topics, new groups, NFT collections, and experiences. This feature aimed to enhance user discovery and engagement by tailoring recommendations based on individual preferences.
The explore page served as a personalized content hub, showcasing trending topics, new groups, NFT collections, and experiences. This feature aimed to enhance user discovery and engagement by tailoring recommendations based on individual preferences.
The explore page served as a personalized content hub, showcasing trending topics, new groups, NFT collections, and experiences. This feature aimed to enhance user discovery and engagement by tailoring recommendations based on individual preferences.
The explore page served as a personalized content hub, showcasing trending topics, new groups, NFT collections, and experiences. This feature aimed to enhance user discovery and engagement by tailoring recommendations based on individual preferences.
NFT Marketplace
NFT Marketplace
NFT Marketplace
NFT Marketplace
The integrated NFT marketplace allowed users to list and purchase NFTs, filter options by network, collection, type, and other criteria. To streamline the buying process, a "buy now" feature was implemented, eliminating the need for bidding. A curated landing page showcased relevant NFTs based on user preferences, providing a personalized shopping experience.
The integrated NFT marketplace allowed users to list and purchase NFTs, filter options by network, collection, type, and other criteria. To streamline the buying process, a "buy now" feature was implemented, eliminating the need for bidding. A curated landing page showcased relevant NFTs based on user preferences, providing a personalized shopping experience.
The integrated NFT marketplace allowed users to list and purchase NFTs, filter options by network, collection, type, and other criteria. To streamline the buying process, a "buy now" feature was implemented, eliminating the need for bidding. A curated landing page showcased relevant NFTs based on user preferences, providing a personalized shopping experience.
The integrated NFT marketplace allowed users to list and purchase NFTs, filter options by network, collection, type, and other criteria. To streamline the buying process, a "buy now" feature was implemented, eliminating the need for bidding. A curated landing page showcased relevant NFTs based on user preferences, providing a personalized shopping experience.
User Profiles
User Profiles
User Profiles
User Profiles
User profiles served as a central hub for showcasing individual activity within RIFT. Unique features included the ability to display posting history, social experiences on offer, NFTs for sale. Additionally, users could view their top groups and moderated communities.
User profiles served as a central hub for showcasing individual activity within RIFT. Unique features included the ability to display posting history, social experiences on offer, NFTs for sale. Additionally, users could view their top groups and moderated communities.
User profiles served as a central hub for showcasing individual activity within RIFT. Unique features included the ability to display posting history, social experiences on offer, NFTs for sale. Additionally, users could view their top groups and moderated communities.
User profiles served as a central hub for showcasing individual activity within RIFT. Unique features included the ability to display posting history, social experiences on offer, NFTs for sale. Additionally, users could view their top groups and moderated communities.
Responsive Design
Rift is fully responsive across all devices with key breakpoints for mobile, tablet, and desktop.
Impact
Impact
Impact
Impact
The RIFT design process was met with enthusiasm from both the client and investors. The focus on creating a user-friendly and engaging social platform, coupled with the integration of NFT marketplaces and shoppertainment features, resonated strongly with stakeholders.
The RIFT design process was met with enthusiasm from both the client and investors. The focus on creating a user-friendly and engaging social platform, coupled with the integration of NFT marketplaces and shoppertainment features, resonated strongly with stakeholders.
The RIFT design process was met with enthusiasm from both the client and investors. The focus on creating a user-friendly and engaging social platform, coupled with the integration of NFT marketplaces and shoppertainment features, resonated strongly with stakeholders.
The RIFT design process was met with enthusiasm from both the client and investors. The focus on creating a user-friendly and engaging social platform, coupled with the integration of NFT marketplaces and shoppertainment features, resonated strongly with stakeholders.
Key achievements
Client Approval: The client was pleased with the overall design direction and the potential for RIFT to become a leading social network within the Cipherem ecosystem
Investor Interest: The RIFT prototypes successfully attracted investor attention, highlighting the platform's potential for growth and profitability
Secured Funding: The client was able to secure funding for RIFT, enabling the development and future launch of the platform
Key achievements
Client Approval: The client was pleased with the overall design direction and the potential for RIFT to become a leading social network within the Cipherem ecosystem
Investor Interest: The RIFT prototypes successfully attracted investor attention, highlighting the platform's potential for growth and profitability
Secured Funding: The client was able to secure funding for RIFT, enabling the development and future launch of the platform
Key achievements
Client Approval: The client was pleased with the overall design direction and the potential for RIFT to become a leading social network within the Cipherem ecosystem
Investor Interest: The RIFT prototypes successfully attracted investor attention, highlighting the platform's potential for growth and profitability
Secured Funding: The client was able to secure funding for RIFT, enabling the development and future launch of the platform
Key achievements
Client Approval: The client was pleased with the overall design direction and the potential for RIFT to become a leading social network within the Cipherem ecosystem
Investor Interest: The RIFT prototypes successfully attracted investor attention, highlighting the platform's potential for growth and profitability
Secured Funding: The client was able to secure funding for RIFT, enabling the development and future launch of the platform
Other Work
Other Work
Other Work
Other Work
© 2024, Alana Moon